Match.com Purchases OkCupid: What It Indicates for Online Dating Sites

Match.com Purchases OkCupid: What It Indicates for Online Dating Sites

Does the $50 million sign the demise of internet dating or even the beginning of a richer electronic experience that is dating?

The internet internet dating sites Match.com and OkCupid is now able to add another delighted few to their directory of effective matches: on their own.

IAC’s Match.com, which has a household of online dating sites Chemistry that is including.com Individuals Media, and SinglesNet, purchased OkCupid for $50 million on Wednesday. Unlike the subscriber-only Match.com, OkCupid offers its solutions free of charge, supports it self through advertising, and generally draws more youthful singles whom relate genuinely to the website’s hip, Digital Age ethos.

Exactly what does the corporate wedding mean for future years of online dating sites?

  • Two Sites Won’t Change Much, reports Adrianne Jeffries in The Ny Observer. OkCupid CEO Sam Yagan informs Jeffries that his web site will continue to be free and therefore its research arm–OkTrends–will carry on analyzing individual data to surface online dating sites styles, that men are more likely to message ugly women) though it won’t include data from Match.com or its affiliated sites (you may remember OkTrends teaching us.
  • OkCupid Community Could Flee, predicts The Atlantic’s Nicholas Jackson. He suspects IAC really wants to transform as much OkCupid users that you can to Match.com members but believes it is an idea that is bad. OkCupid currently provides its faithful community robust features at no cost, he describes: “as well as the OkTrends web log, people to the OkCupid website are provided their very own personal blog sites, the capability to immediate message, photo records, and use of quizzes and games. ” If IAC removes those features, he claims, “users will flock somewhere else. “
  • That is a Loss for Daters, claims The Stir’s Maressa Brown:

If you have ever gone fishing for a mate online, you understand that Match.com is a lot like the McDonald’s of on the web sites that are dating. It is totally generic. Most people are upon it. Due to the crowds, good-looking, normal gals must cope with an onslaught of males, 90 per cent of who are total freaks/nerds/players/weirdos.

OkCupid. Yeah, within my previous experience–it’s just about the exact same, except free (and as a consequence a lot more skeezy). And today that Match.com and OkCupid are converging using one another in a hot, gluey mess of on line dating internet site co-promotion. Well, it is simply likely to be a lot more chaotic for severe daters.

  • No, It is a Win, counters Stephanie Castillo at Your Tango: “Between Match.com’s expertise and OKCupid’s fresh take on online dating sites, the 2 businesses are bound to produce a far more successful online dating sites experience. “

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  • Internet dating is, argues that are declining Evans at Internet dating Insider: “Its time and energy to officially declare internet dating an adult industry in accordance with that the realization that 2002-2005 had been the glory years. The dating industry is approximately acquiring traffic since inexpensively as feasible and wringing as much income away from users while going chess pieces around a board and making the most of shareholder value. “

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